About Us

Hailing from a traditional jeweller family in Rajasthan, I had always seen women around me wearing clothing with beautiful colours and endless prints. As the creative head for our jewellery brand, I was traveling the globe extensively and while the international designs and silhouettes were catchy and trendy, I always wanted to see them in Indian fabrics, prints and the myriad colours. Back home, I was constantly struggling to find a clothing label that made contemporary designs with western silhouettes in quality fabrics at an affordable price. I know many people who like the designs of high street brands but loath the synthetic feel of the fabric. I knew that for many of us, THE FEEL OF THE CLOTHING IS MORE IMPORTANT THAN THE LOOK OF IT.

And that’s how Gulaal  was born. Gulaal, which is synonymous with the colourful festival of Holi, is fuelled by my undying love for colours and quality. GULAAL BRINGS FORTH A RANGE OF DELIGHTFUL FASHION CLOTHING, MODERN, COMFORTABLE, STRIKING BUT HINGED FIRMLY ON THE USE OF QUALITY TEXTILES. Like most designers, I draw my inspiration from almost everything around me, whether it is my everyday life in the colourful and beautifully slow paced Jaipur or my travel to frenzied cities abroad dipped in their multi-layered cultures.

Gulaal is for you and what you really are, it is designed keeping in mind normal people who like to look good without being uncomfortable. At Gulaal, our roots are important to us – hence, Cotton is the basic fabric of choice. We firmly believe clothes can look good on anyone irrespective of their looks or figure. This is the type of clothing that we completely BELIEVE IN –feels good on skin and look absolutely pretty when adorned. This is what I wear!

To end, we would like to THANK YOU for going through Gulaal and hearing our story. We hope you like what we are trying to do. We welcome your feedback as it is the beginning of a great learning process for us – so you can reach us at

Please keep visiting us if you like what we have made so far and we will keep making new things for you all the time!